Category Blog

If you’re asking how to calculate break-even ROAS, here’s the straight answer: divide 1 by your true pre-ad contribution margin (revenue minus all variable costs tied to that revenue, divided by revenue). The result is the exact ad-to-revenue multiple at…

The Straight Answer: How to Calculate Customer Acquisition Cost To calculate customer acquisition cost (CAC), divide your total sales and marketing spend for a defined period by the number of new customers won in that same window. The basic formula…